Contact the Authors
This book is for business owners, marketing managers, marketing consultants, or anyone who wants to use content as a way to help their business or organization be found online.
In The Book, You Will Discover:
Every good piece of content on your website gives you an opportunity to rank for a keyword phrase that is important to your business. This book will provide you with guidance on how to create good content for Search Engine Optimization.
Creating content can be daunting. Content Marketing for Local Search provides easy content creation ideas and help you determine the best types of content to create. The thing is, you're probably already creating usable content.
One of the biggest mistakes most businesses make when it comes to content is that they don't focus on the problems they solve. Content Marketing for Local Search helps you capitalize on this missed opportunity to help your business be found online.
Without strategy there is no differentiation and targeting your ideal clients is pure chance. This book will help you develop a strategy to make sure you know who to create content for and what content they want to see.
Some of the Authors Certifications
This book is going to help you use content marketing and how it relates to local SEO bit by bit and provide you a road map of clarity that not only demystifies local SEO for you but empowers you and gives you the confidence to approach a side of the digital marketing world that no business owner can ignore. Let’s do this!
Ian Cantle, Mark Z. Fortune, Dan Gershenson, Ray L. Perry, and Ken Tucker are all Certified Duct Tape Marketing Consultants who have collaborated to produce int great book helping solve small business owners' marketing challenges.
Outsourced Marketing, Inc.
Caliber Brand Strategy + Content Marketing
Ray L. Perry is a marketing consultant, business advisor and author of several books. Ray has several marketing certifications and has decades of leadership expertise in operations, sales, and marketing of technology products and services.
Ken has taught Social Media Marketing and Content Management Systems at a local college, and has served on the board of directors for two local chambers, and is board president for the Modern American Dance Company (MADCO).
Ready to Get Your Business Found Online?
Get this book and you'll learn valuable tips and insights into how to create content that you customers are searching for and want to read, and see a stream of leads and phone calls coming to your business.